Vital | Toshiba Medical

Interviewing | Writing

Customer Advocacy in Action

Vital Images | Toshiba Medical HIT Hub blog image

HIT Hub Blog inaugural post

Vital Images was founded in 1988 by Vincent Argiro, Ph.D., based on a radical idea and a genuine dedication to customer advocacy. From countless hours meeting with physicians to better understand their needs, Dr. Argiro developed a revolutionary medical imaging application and, in turn, built Vital.

What began as a company focused on advanced 3D medical imaging, with a product offering of single workstations, evolved to include multi-user workstations and rapid, enterprise-wide access to images on computer desktops and mobile devices. This industry-leading move towards personalized viewing is at the heart of Vital’s customer-centered approach to medical imaging.

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Maintaining the role of customer advocate, Vital recently expanded its solution-set to offer non-disruptive, vendor-neutral platforms to promote collaboration within hospital systems, helping to improve data management, workflows and resource planning across facilities and proprietary systems. This customer-centric, modular solution enables healthcare organizations to deliver interoperability without disrupting existing IT investments.

As Vital continues to develop modular enterprise solutions to help hospital systems provide care more efficiently, we look forward to building on the values that Dr. Argiro instilled in the company more than 25 years ago. Our goal is to serve as customer advocates to help you improve outcomes – for your patients and your organization, reduce complexity and promote collaboration across departments and facilities. As we initiate the Vital blog – HIT Hub – it’s our hope that it will be a useful tool in continuing the conversation with you and help us remain true to Dr. Argiro’s vision of Vital’s role as customer advocate.

King Edward VII’s Hospital Selects Vital Images’ Modular Enterprise Imaging Solution

Rapid, consistent delivery of diagnostic information at the point of care
Vital Images | Toshiba Medical King Edward VII's Hospital entrance photo

Vital & King Edward VII’s Joint Press Release

London, October 19, 2016 – King Edward VII’s Hospital, London’s foremost private hospital, is pleased to announce a new partnership with leading-edge advanced imaging and informatics company Vital Images, Inc. (Vital), based in Minneapolis, Minn., U.S.A.

Vital has provided King Edward VII’s Hospital with the first United Kingdom implementation of the company’s cutting-edge Data Stream, VNA and DICOM ™ web-enabled clinical imaging technologies. The innovative modular enterprise imaging solution offers staff at the Hospital unparalleled, fast and consistent access to a range of diagnostic data. Vital’s product portfolio provided to King Edward VII’s Hospital also includes the industry-proven Vitrea ® Advanced Visualization platform that provides specialized 3D viewing to clinicians in a number of critical patient care areas, such as surgery and oncology.

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“Customers have seen Vital as the premier provider of advanced visualization solutions and world-class service for many years,” says Jim Litterer, president and CEO of Vital Images. “We are now bringing that same focus of product and service excellence to the healthcare enterprise imaging market with high-profile and exacting customers like King Edward VII’s Hospital.”

“The flexibility of the complete Vitrea solution allows us to have full control over all our data,” says Corey Frazier, imaging manager at King Edward VII’s Hospital. “It’s good to know that this critical information is secured in one place in its original format and accessible using non-proprietary tools. The system gives us greater control over what viewing tools we use to look into the archive and it is simple to use.”

About Vital Images, Inc.

Vital Images, Inc., a Toshiba Medical Systems Group company, is a leading provider of diagnostic imaging and enterprise informatics solutions to help healthcare organizations deliver exceptional care while optimizing resources across multi-facility organizations. The company's solutions are scalable to meet the unique needs of hospitals and imaging centers and are accessible throughout the enterprise anytime, anywhere. For more information, visit or join the conversation on Twitter, LinkedIn and YouTube. Vitrea is a trademark of Vital Images, Inc. Marks not owned by Vital Images, Inc. are the property of their respective holders.

King Edward VII’s Hospital

King Edward VII’s Hospital is an independent, acute private Hospital located in Marylebone, central London. The Hospital delivers the highest standards of private medical care in London, supported by outstanding nurses, first class staff and hand-picked consultants, all of whom are recognized leaders in their fields. King Edward VII’s Hospital is open to all.

Strategy | Branding | Project Management

Vitrea brand consolidation graphicVitrea® Brand Consolidation

The marketing challenge:

Multiple brands cause confusion internally and externally

Healthcare CIOs/IT directors want to reduce complexity and the number of applications

Very costly to maintain multiple trademarks

The solution:

Present product offering as one integrated solution — Vitrea®