B2B Marketing Agency | Mankato & Southern Minnesota
As a B2B marketing agency, we recognize that you’re selling to a person, not a business. And your marketing – strategy and creative – needs to work hard to lead prospects along the buying journey. Speak directly to their needs and pain points. Address the concerns of their fellow decision makers with targeted content. Get on the short list with clear goals and consistent branding focused on relevant benefits.
Marketing Agency: Strategy + Creative
You have processes in place to help ensure continuous improvement in other aspects of your business: accounting, finance, operations, research and development. What about marketing? Identify a process and align strategic and creative efforts with sales. This helps drive greater customer engagement, increased marketing ROI, and growth.
Get the business.
Define
Get the most from your B2B marketing investment. Clearly define your process and marketing objectives to lay the groundwork for all that follows. Achieve your goals by defining other aspects of your marketing strategy. Identify your company’s brand promise, unique selling proposition, ideal customer, customer pain points, budget. You’re now ready to ...
Create
Ensure that your marketing creative serves the objectives outlined in the definition stage. Create integrated marketing communications using consistent branding. Speak directly to your customers and their pain points (what’s bugging them). Avoid the "feature dump" by focusing on benefits that solve your customers' problems – your CFO will thank you.
Measure
Each step in the process helps you optimize your marketing budget, but measurement is the key to continuous improvement. As they say, “If it can’t be measured, it can’t be managed.” Consistently measure your B2B marketing campaigns and use the resulting analysis to ...
Improve
What worked? What didn’t? Use marketing metrics to prioritize and direct resources. Invest more in marketing channels that produced results and reduce spending in those that didn't. A continuous improvement loop is the key to maximizing your marketing ROI and driving better engagement with prospects.
Marketing agency serving a number of industries
Non-profit | Healthcare | Manufacturing | Financial Services | Education
Integrated B2B marketing services for greater Mankato and southern Minnesota: account-based marketing, advertising, branding, content marketing, design, email marketing, seo/sem, social media, strategy, website development
